BIG4 Gold Coast Holiday Park
About
BIG4 Gold Coast Holiday Park, located in the heart of the Gold Coast, offers a unique blend of adventure and relaxation for families and travellers. With expansive grounds and easy access to major attractions like theme parks and beaches, the park provides the perfect base for an action-packed or laid-back getaway. The park has continuously evolved to meet the growing demand for more luxurious and nature-oriented stays, making it a top destination in the region.
The approach
As part of its commitment to providing diverse accommodation options, BIG4 Gold Coast Holiday Park introduced luxury glamping tents in collaboration with GlamXperience. These tents were designed to offer guests an elevated camping experience without sacrificing the comforts of home. The park strategically placed the glamping tents in secluded areas to maximise privacy while maintaining close proximity to the park’s main attractions. This approach allowed the park to appeal to both traditional campers and those looking for a more refined holiday experience.
The results
Since the introduction of glamping, BIG4 Gold Coast Holiday Park has seen a surge in bookings from new guest demographics, including families and couples seeking a more luxurious outdoor experience. The tents have been well received for their comfort, style, and connection to nature, contributing to positive reviews and increased guest satisfaction. By offering glamping alongside its other accommodation types, the park has strengthened its reputation as a premier destination for both adventure and relaxation on the Gold Coast.
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